Design Concept
everyday,better by creatives
A design practice rooted in creative power, exploring the intersection of social meaning and business value. Beyond shaping products and services, this approach engages with how people live and how organisations work — taking responsibility all the way through to real-world implementation.
Design in Startup
Strategic design across every aspect of the business, committed to accelerating startup growth.
Article
Design in Startup #02
Designing the Service Foundation, Starting from the Hardware
From the startup's earliest days — beginning with industrial design of the transmitter and ramp-up to mass production, then expanding to the experience of discovering and using the service, plus initial branding including logo and accessories. The total design value was implemented as the service foundation, accelerating business growth and earning the Good Design Gold Prize.
Article
Design in Startup #05
Designing Real-World Connection for a Digital Service
A project that began with the question, “How do you strengthen real-world connection for a digital service?” At the foot of Mt. Takao in Tokyo, we produced a real-world touchpoint for the service. Through hikes and run events, user support, and collaborative exhibitions with partner brands, the aim was for users to gather naturally — making the place a community hub where the service's core value, the “circle of safety,” could grow.
Projects
Branding Design for a consulting firm
Branding for a consulting firm that supports open-innovation initiatives at large corporations and growth-stage startups.
Nohgaku Design Project
Planning and direction for a long-running design project that conveys the appeal of Nohgaku — Japan's traditional performing art — to a wider audience. Work included codifying the guiding principles of Nohgaku, plus design direction for COVID-recovery initiatives and overseas performances.
公益社団法人 能楽協会
Yakusake Branding Project
Initial branding and statement development for a project that supports shochu breweries across Kyushu — letting people back local distilleries by drinking their work.
株式会社西日本新聞社