Design Concept

CreativesSocial and Business

A design practice rooted in creative power, exploring the intersection of social meaning and business value. Beyond shaping products and services, this approach engages with how people live and how organisations work — taking responsibility all the way through to real-world implementation.

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Articles

Five Years of Design Driving Business

Design in Startup

Five Years of Design Driving Business

A record of five years of holistic design driving business at AUTHENTIC JAPAN, the startup behind the mountain rescue service COCOHELI. Starting from industrial design of the hardware transmitter, the work expanded to service experience, branding, community building, and design management.

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Designing the Service Foundation, Starting from the Hardware

Design in Startup #02

Designing the Service Foundation, Starting from the Hardware

Designing Real-World Connection for a Digital Service

Design in Startup #05

Designing Real-World Connection for a Digital Service

Projects

Branding Design for a consulting firm

Branding Design for a consulting firm

Branding for a consulting firm that supports open-innovation initiatives at large corporations and growth-stage startups.

Nohgaku Design Project

Nohgaku Design Project

Planning and direction for a long-running design project that conveys the appeal of Nohgaku — Japan's traditional performing art — to a wider audience. Work included codifying the guiding principles of Nohgaku, plus design direction for COVID-recovery initiatives and overseas performances.

公益社団法人 能楽協会

Design in Startup

Design in Startup

Total design work to bring a membership-based helicopter search service to society. Awarded the Good Design Gold Prize in 2021.

AUTHENTIC JAPAN株式会社