About
Beginning with industrial design for broadcast equipment and home appliances, I have led numerous initiatives that use design research and design thinking to shape concept and vision design — projects aimed at uncovering how things ought to be. Through ongoing work with several startups, I now take on design that goes further: identifying diverse challenges and opportunities, giving them better form, and bringing them into real-world use within everyday life and society.
TOMOYA YOSHIDA
craft + think
Born in 1982. After working at Panasonic Corporation as an industrial designer for B2B equipment, took on roles in planning and promoting strategic design initiatives at bases in New York and Silicon Valley. Later joined Fujitsu Limited, where he was engaged in planning and promoting design activities for overseas businesses and new venture development. Subsequently joined AUTHENTIC JAPAN, a startup providing mountain search-and-rescue services. He holds a Bachelor's degree in Design Engineering and a Master's degree in Design from Chiba University.
Recipient of major design awards including the Good Design Award Gold Prize and the iF Design Award Gold. In concept design, awarded the Grand Prize at both the Kokuyo Design Award and the Toyama Product Design Competition.
Award
Good Design Award — Gold Prize / BEST100
Design in Startup
iF Product Design Award
Fujitsu Iot measure hakaruno2
Toyama Product Design Competition — Grand Prize
錫とアクリルの水筒
iF Product Design Award
Panasonic HD remote camera AW-HE50
iF Product Design Award — Gold Award
Panasonic HD remote camera AW-HE120
Good Design Award
Panasonic HD remote camera AW-HE50
Kokuyo Design Award — 2nd Prize (3-1 design)
ガームテープ
Good Design Award
Panasonic Car navigation NSDN-W59
Kokuyo Design Award — Grand Prize (3-1 design)
紙キレ
Good Design Award
Arch Ruler
Exhibition
Milano Salone Satellite 2010 (3-1 design)
Ambiente Frankfurt 2010 — Japan Pavilion
Designtide 2009 / 2010 (3-1 design)